Quit Playing Around. Let’s Get Back to Real Marketing.
Let’s be honest — things got a little out of hand. We understand. New tech is fun. Social media is flashy. You wanted to explore the latest tools. But if you’re marketing to billionaires and centimillionaires, maybe it’s time to stop playing and start thinking.
The average age of your target audience is over 60. These are not TikTok teens — they are seasoned, conservative decision-makers who built their fortunes using old-fashioned logic. And when it comes to communicating with them, email still works. Not because it’s trendy, but because it’s reliable.
Yes, someone will say, “We tried email. It didn’t work.” But drawing conclusions from one failed attempt is like canceling flying after a bumpy landing. The issue isn’t email — it’s the math.
If you sent your campaign to 100 billionaires/centimillionaires, you might have heard crickets. But send it to 2,000 or 3,000, all personally identified, all verified UHNWIs, and the story changes. That’s where results begin to show.
We’ve been distributing digital campaigns for over 15 years. We’ve seen — too many times — companies throw piles of cash at marketing channels that simply don’t work for premium products. Why? Because they never asked the most obvious question:
Can your recipient actually afford what you’re offering?
If you’re selling an $80M jet, it’s not enough to target someone with the title “CEO.” That’s not targeting — that’s hoping. And hope is not a strategy.
Real targeting means knowing every name on your list. Not just demographics — identities. And not just identities — qualified buyers. But even then, volume matters. You need thousands of potential clients to let statistics do their job. No fantasy metrics. No vanity impressions. Just business logic.
You’re not going to sell a jet, a penthouse, or a $10M painting off one email. But you might start the conversation — if you’re consistent, credible, and respectful of your audience’s intelligence. That’s how trust is earned in the luxury segment.
All of this should be obvious. And yet… here we are. Watching brands burn marketing budgets on tactics that never had a chance. Why? Because somewhere along the way, the game replaced the goal.
So here’s our advice:
Step 1 - Test first. Start small.
Send your message to a select few verified UHNWIs via UHNWI direct — no guesswork, no middlemen, no algorithms.
Once you see it works, scale up with full campaigns. Learn more about the one-time content distribution process.
Step 2 - Send a bulk campaign to UHNWIs
Once it is done, review and analyze it, address any mistakes, and begin developing a long-term approach.
Step 3 - Secure your market position with Exclusive Agreement
It’s time to stop playing. Your clients are waiting — in the real world.
Be wise. Be direct. Be seen.
