The UHNW Loyalty Auction

AUCTION WINDOW: OPENS JUNE 11, 2026 AT 10:00 CET. CLOSES JUNE 15, 2026 AT 23:00 CET

Your clients pay hundreds of thousands, sometimes millions, for your watches. Not for charity, not for a slogan, and not because your maison alone defines their status. In reality, their attention, their money, their collections, and their public choice help define the status of your maison. The UHNW Loyalty Auction asks a simple and uncomfortable question: if these people have supported your brand at the highest level, are you willing to fight for their attention in return? The results will be shown to some of the wealthiest people on the planet. Every bid will be counted. Every hesitation will be visible. Explanations will not matter; the numbers will speak plainly. Support your company, show your team spirit, and let your most valuable clients decide for themselves whether they should continue supporting maisons that are not willing to compete for their attention.

$5.00

$25.00

$50.00

$100.00

$250.00

$450.00

Custom Amount

Support us by covering the fees we have to pay

3% Cover the Fee

Place your participation bid in support of your maison. Each bid contributes to your selected maison’s Total Team Bid in The UHNW Loyalty Auction, a private five-day competition for exclusive visibility before 10,000 of the world’s wealthiest individuals. Minimum participation bid: $5.

Rules & Conditions of Participation

The UHNW Loyalty Auction is a private five-day competitive placement organized by UHNWI data for selected luxury watch maisons.

The auction opens on June 11, 2026 at 10:00 CET and closes on June 15, 2026 at 23:00 CET. Any bid submitted after 23:00 CET on June 15, 2026 will not be included in the final auction count.

The winning maison will be the participating watch house with the highest Total Team Bid at the close of the auction. Each eligible bid will be added to the Total Team Bid of the maison selected by the participant at the time of submission.

The public auction results table will be updated after each submitted bid, with a maximum expected update delay of approximately 10 minutes. UHNWI data will make reasonable efforts to maintain the accuracy and availability of the results table throughout the auction period.

The winner will receive the exclusive right to occupy the reserved winner’s placement in a UHNWI data newsletter distributed to one of the world’s most exclusive private audiences, including 2,000+ billionaires, 1,500+ centimillionaires, and 6500 multimillionaires. The winning maison will be presented as the maison whose supporters demonstrated the strongest collective willingness to compete for the attention of the clients who sustain the prestige, value, and historical relevance of the luxury watch market.

The winning maison will be invited to provide company information, a direct message, and approved visual materials for inclusion in the reserved winner’s section of the July newsletter. All final materials must be delivered to the UHNWI data team no later than June 26, 2026. The July newsletter presenting the final results of The UHNW Loyalty Auction is scheduled for release on July 1, 2026. Inclusion of submitted materials remains subject to editorial review, formatting, technical approval, and final acceptance by UHNWI data.

Participating maisons that do not win may still be acknowledged in the newsletter as auction participants. They will be presented respectfully as maisons whose supporters took part in the competition and competed for the attention of this exceptional audience. No negative implication will be attached to participating maisons that were outbid.

Maisons that decline, ignore, or otherwise do not participate may also be referenced in the newsletter as invited maisons that chose not to take part. UHNWI data reserves editorial discretion over how participation status, non-participation, and final results are described, provided that such descriptions remain factually based.

The newsletter may include a link to the final auction results, allowing recipients to review the level of support demonstrated for each invited maison.

After the newsletter has been distributed to the primary recipient group, UHNWI data reserves the right to share the auction results, winner status, participation status, and related editorial commentary through its website, social media channels, newsletters, presentations, and other public or private communications.

Participation is voluntary. No invited maison, employee, representative, client, supporter, or affiliated person is required to participate.

Bids may be submitted by employees, representatives, clients, friends, supporters, or any other person who voluntarily and lawfully wishes to support a selected maison. UHNWI data does not require participants to prove a specific internal relationship with the maison, provided that the bid is submitted honestly, lawfully, and through the available payment method.

All submitted bids are final once processed. UHNWI data reserves the right to reject, remove, or exclude any bid that appears fraudulent, technically duplicated, abusive, unlawful, chargeback-related, unverifiable, or inconsistent with the proper administration of the auction.

UHNWI data is the independent organizer of The UHNW Loyalty Auction. Participation in the auction does not create a partnership, sponsorship, agency relationship, endorsement, employment relationship, commercial representation, or official affiliation between UHNWI data and any invited, participating, or winning maison unless expressly agreed in writing.

Names, email addresses, selected maison information, and bid amounts may be used for verification, processing, auction administration, fraud prevention, result calculation, and communication related to The UHNW Loyalty Auction.

UHNWI data reserves the right to modify, suspend, extend, or cancel the auction if technical issues, payment processing problems, suspected fraud, legal concerns, operational difficulties, force majeure events, or other circumstances compromise or may compromise the integrity, fairness, security, or proper administration of the auction.

By submitting a participation bid, each participant confirms that they have read, understood, and accepted these Rules & Conditions of Participation.