Eduardo Vivas, an early AppLovin investor and longtime board member, helped shape one of the most powerful companies in mobile advertising and app monetization. Better known earlier as a cofounder of Social Hour, he later retained a meaningful stake in AppLovin and became one of the billionaires created by the company’s explosive rise in AI-driven marketing technology. Known for a relatively low profile, Vivas stands out as part of the group behind AppLovin’s emergence as a major force in ad tech.

Vasily Shikin, chief technology officer of AppLovin, helped build the company into one of the most powerful platforms in mobile advertising and app monetization. After joining in 2012, he became a central technical force behind AppLovin’s software and infrastructure as it grew into a major public company at the center of performance marketing. Known for a low public profile but enormous financial upside, Shikin stands out as one of the key executives behind AppLovin’s rise.

Herald Y. Chen, former president and CFO of AppLovin and now a director of the company, helped shape one of the most successful mobile software stories of the AI era. A longtime private equity executive before joining AppLovin, Chen played a central role in the company’s public-market ascent, helping steer its financial strategy, acquisitions, and operating discipline as it evolved into a major force in app monetization, advertising, and mobile gaming. Known for pairing Wall Street rigor with technology execution, Chen remains closely tied to AppLovin’s rise as one of the standout software winners of recent years.

Dharmesh Shah, cofounder and CTO of HubSpot, helped build one of the most influential software platforms in modern business by turning inbound marketing into a global category and expanding HubSpot into a broad CRM, sales, and customer experience ecosystem. A serial entrepreneur and engineer, Shah co-founded HubSpot in 2006 after selling his earlier company, Pyramid Digital Solutions, and became one of the central technical and cultural architects behind its rise. Known for product vision, startup thought leadership, and a strong public voice on AI and company-building, he remains a defining figure in SaaS.

Ric Elias, cofounder and CEO of Red Ventures, built one of the most influential digital media and marketing platforms by combining performance marketing with data-driven consumer acquisition. Since launching Red Ventures in 2000, Elias has expanded the company through disciplined reinvestment and major acquisitions, building a diversified portfolio of well-known brands across travel, finance, and home services, including properties such as The Points Guy and Bankrate. Known for an intense execution culture and long-term ownership mindset, Elias has turned Red Ventures into a powerhouse at the intersection of media, commerce, and analytics.

Jeff Green, cofounder and CEO of The Trade Desk, has become one of the most influential leaders in digital advertising by building the world’s leading independent programmatic ad platform. Since launching the company in 2009, he has championed transparency, data-driven buying, and an open internet—positioning The Trade Desk as a counterweight to walled gardens like Google and Meta. Under his leadership, the company has grown into a multibillion-dollar powerhouse serving major brands, agencies, and media companies across the globe. Known for his strategic clarity and outspoken industry perspective, Green has reshaped how digital ads are bought, measured, and optimized.