UHNWI direct

UHNWI direct is a premier service facilitating the transmission of information to the world's wealthiest and most influential individuals through our advanced routing platform. Our Wealth Intelligence Team conducts comprehensive data analysis to identify contact information for Ultra High Net Worth Individuals (UHNWIs). To safeguard personal data, we do not disclose this information; instead, we employ a secure and efficient messaging routing structure. Learn more about how it works.

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John Morris | $1B+

John Morris, founder of Bass Pro Shops, turned a small fishing gear corner inside his father’s liquor store into one of America’s most iconic outdoor retail empires. Launching the brand in 1972, he built Bass Pro into a destination experience, combining expansive stores, conservation messaging, and immersive outdoor attractions that attract more than 200 million visitors annually. Through acquisitions such as Cabela’s and collaborations with leading conservation groups, Morris expanded the company’s influence across retail, manufacturing, resorts, and wildlife preservation. Known for his passion for nature and customer experience, he has become a transformative force in outdoor recreation and conservation philanthropy.

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UHNWI data is an independent wealth intelligence initiative led by a team of data researchers dedicated to building the world’s most comprehensive archive of individuals with a net worth exceeding $100 million. We believe in open access to structured knowledge — freely available, meticulously curated, and ethically maintained. This work is complex, time-intensive, and demands significant resources. If you find value in what we do, we invite you to support our mission with a donation. Your contribution helps preserve the independence, depth, and lasting impact of this unique research project.

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