Robert Pera, founder and CEO of Ubiquiti, built a multibillion-dollar networking equipment company by challenging traditional enterprise hardware economics with a lean, engineer-driven model. A former Apple engineer, Pera launched Ubiquiti to deliver high-performance wireless and networking products at disruptive price points, relying on community-driven marketing and minimal overhead rather than large sales forces. The company became a global supplier to internet service providers and businesses worldwide, while Pera maintained tight control and a low public profile. He is also known as the owner of the NBA’s Memphis Grizzlies, blending technology entrepreneurship with high-profile sports ownership.