Scrooge Index

Scrooge Index is a tongue-in-cheek ranking that shows how easily the world’s wealthiest part with money — starting from a symbolic $1.

BY GIVING $1 OR MORE, YOU WILL BE ENTERED IN THE SCROOGE INDEX™ “MOST GENEROUS UHNWI OF THE YEAR” RANKING.

IF YOU DO NOT DONATE, INCLUDING IGNORING THE MESSAGE, OPTING OUT, OR UNSUBSCRIBING—YOU ARE AUTOMATICALLY PLACED IN THIS YEAR’S “SUPER SCROOGE” CATEGORY.

THE WINNER IS THE PARTICIPANT WITH THE SINGLE LARGEST VERIFIED DONATION DURING THE CAMPAIGN PERIOD (TIE-BREAKER: EARLIEST QUALIFYING DONATION WINS).

3% Cover the Fee

The irony of this study is that our control group, deliberately recruited from randomly selected individuals outside high-ranking positions, showed significantly higher engagement after the first round of notifications. This proves that people with modest net worth are much more willing to part with money than those with enormous wealth. This irony underscores the precision of our research strategy and demonstrates the power of money and the accompanying Scrooge-like traits.

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