You should be immediately red-pilled and woken up from your digital ad platform–induced soma.
Let’s start with a simple question directed to those who sell something truly expensive—really expensive. Where do your new clients come from? Most will answer: through referrals from existing clients and the word-of-mouth they generate. Word-of-mouth. Just pause and consider how that sounds in the age of LLMs, artificial intelligence, and all these mind-bending technologies you can’t stop talking about. An antique phonograph, essentially, brings you the majority of your real buyers—while the lion’s share of your marketing budget is being spent on digital platforms.
These platforms arm you with dashboards, knobs, and filters—tools that only allow you to target people already inside their ecosystem. You move the sliders, numbers appear, and you’re told this represents the “reach” of your message. Everyone has the same tool, everyone has the same access; the only advantage goes to whoever has the bigger budget or a more polished message (what you prefer to call “creativity”).
The Illusion of Reach
Now consider the people you’re really hunting: those with large amounts of free capital, in varying degrees of readiness to acquire what you’re offering. Do you honestly believe they’re sitting on these platforms, waiting for your targeted ad to appear? Absolutely not. And when, or if, it does appear, the chances they’ll even notice are tiny. The probability that your ad reaches an UHNWI who, at that exact moment, is already prepared to buy an $80M private jet, an apartment, or a painting, is vanishingly small. Not zero—but close.
The $80M Asset Problem
Yet the tech giants claim to know things about us before we know them ourselves—predicting a woman’s pregnancy based on her online activity. Impressive. So, logically, shouldn’t they also be able to identify an UHNWI considering an $80M purchase? If someone has started searching, that information exists somewhere—in their browsing history, broadly defined. Then why can’t the system deliver you those one or ten people in the world right now? Do you really think there are thousands at any given moment? Let’s be excessively optimistic and say there are 100 such people globally during your campaign. Then explain to me: why do these platforms eagerly devour millions from your ad budgets while failing to put you in front of those 100? Either (a) they don’t know who they are, so they spray and pray, convincing you that reach equals probability, or (b) they do know, but selling you precision targeting for 100 people wouldn’t bring them the same revenue.
100 Buyers vs. 1 Million Impressions
The correct answer: both. They can’t reliably target those 100 because there isn’t enough data on their intent. The average age of billionaires—the ones who actually have the means and intent to acquire such assets—is 60–65. Do you think they’re typing “$80M jet for sale” into Google? Or are you betting on the fantasy that phones are listening in on private conversations with assistants or friends? Either way, it’s irrelevant—because even if they could know, it wouldn’t be profitable.
You Are the Product
You are the product. They sell you the illusion of reach, personal branding, followers, and impressions, to keep you paying them while you churn through vast audiences in hopes of catching your golden fish. If you’re selling underwear, chips, or any mass-consumption item, fine: reaching a million people makes sense—almost everyone can buy a $2 bag of chips. But how many among them can buy an $80M jet?
When Advanced Targeting Falls Flat
Someone will object: “But that’s what advanced targeting is for—job titles, company size, Ivy League schools, etc. That way, we reach the right audience.” Excellent. So how many people can you actually reach that way? We tested this ourselves. We ran a LinkedIn campaign with similar targeting filters—by geography and beyond. Our own premium service, Exclusive Agreement (15,000 EUR/month, ~500/day), delivers two rounds of outreach (main campaign + follow-up) with detailed content—text, video, images, files, links, full HTML emails—reaching 2,000 billionaires, 1,500 centimillionaires, and 2,500 multimillionaires. Six thousand verified UHNWIs. Clean, qualified, direct.
Duration: 30 days
Spend: €8,800 – €15,500
Impressions: 300,000 – 1,200,000 (but impressions ≠ people; how do you translate this into actual individuals?)
CTR: 0.21% – 0.32% (a handful of clicks on your preview in the feed)
Clicks: 890 – 3,600
Leads: 150 – 630
Now think: 150 “leads.” Supposedly 150 people expressing interest in buying an $80M jet. Really? How many are true buyers, and how many are brokers, scouts, or dreamers? You’ll find out later.
The Numbers Don’t Add Up
Meanwhile, our campaigns consistently deliver 65–75% open rates—across the most qualified audience possible. LinkedIn offers you 0.32%. And you’re satisfied.
An Endless Budget Trap
We kept raising the LinkedIn budget: €1,000/day, €5,000/day, €10,000/day, €100,000/day—always expecting the system to say, “That’s it, there are no more people to show this to.” It never happened. The platform will swallow infinite budgets. But how much must you spend there to sell a single $80M jet, and still call it ROI-positive? Has anyone ever sold something of that magnitude through LinkedIn ads? All the “success stories” we’ve ever seen ultimately trace back to broker-driven transactions. That’s how specialized marketplaces work.
Precision vs. Volume
So what’s more effective: endlessly posting content in hopes a broker stumbles across it, or directly reaching every potential buyer each month? With equal spend of €500/day? If you think it’s more efficient to chase volume over precision, you desperately need the red pill.
Two Decades of Data
We’ve been doing this for nearly two decades, tracking the same audience. Billionaires don’t multiply overnight. Some enter the list, others exit—sometimes life itself. Data turns into expertise, experience, and repeatable success. The Exclusive Agreement today costs €15,000/month. Years ago, it was €6,000, then €9,000. Some clients locked in at those rates and have been renewing for 8+ years. For them, every deal since has already paid for years of service in advance. Now it’s simply routine: monthly reach, expanding the list, sending out materials, processing inbound inquiries. Business development, 24/7/365, in the UHNWI segment.
The Finite Reality
With platforms, you’ll always pay market price, always compete with thousands chasing the same illusion. It looks cheaper in the moment, but over 5–10 years, you’ll have wasted more—money, time, and effort. Our clients understand the simple fact: the number of wealthy individuals is finite. If only billionaires can buy your product, there are maybe 4,000 of them worldwide—no more. Consistently reaching them, year after year, builds recognition, trust, and reputation. At some point, someone will respond. Maybe not tomorrow. Maybe not next month. But eventually. Because unlike the platforms, we’ve been training on UHNWIs themselves—not on “audiences.” That’s our edge.
The Arms Race You Can’t Win
The platforms have turned you into a product. You pay for others to see your content, while they pay for you to see theirs. It’s an arms race where only bigger budgets or viral luck win. Meanwhile, in our model, nothing fundamental changes in 10 years: new UHNWIs appear, some disappear, but our clients capture the same buyers with far lower cost, fixed by contract, and without intra-platform competition.
Don’t believe me? Fine—you’re smarter than everyone else.
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